The practice of optimizing a website to improve its visibility in organic (non-paid) search engine results, such as Google.
Marketing strategies involving paid advertising to increase a website's visibility in search engine results.
An online advertising model where advertisers pay a fee each time their ad is clicked.
Strategies to improve the percentage of website visitors who take a desired action, such as making a purchase.
A prompt or button designed to encourage the viewer to take a specific action, like clicking a button.
Software and practices that help businesses manage and analyze interactions with customers and potential customers.
A business model where transactions occur between businesses.
A business model where transactions occur between a business and end consumers.
Metrics used to evaluate the success of a campaign or strategy.
A measure of the profit generated in relation to the cost of an investment.
Strategies to promote products or services through social media platforms.
The cost associated with bringing a product or service to market.
An experimental method comparing two versions (A and B) of a variable to determine which performs better.
A representation of the customer journey from awareness of a product or service to making a purchase.
A potential customer who has shown interest in products or services, often by providing contact information.
A specific web page designed to receive targeted traffic and encourage a specific action.
Buying and selling of products or services over the internet.
A strategy that attracts customers through relevant content and personalized experiences.
Traditional marketing strategy involving actively creating advertising campaigns to reach customers.
Percentage of clicks in relation to the number of ad or link impressions.
Percentage of visitors who take a desired action, such as making a purchase.
Average cost to acquire a new customer.
Estimated total value a customer will bring to the business over their lifetime.
Percentage of customers who cancel or stop using a product or service over time.
Taxa de rejeição. Percentual de visitantes que deixam uma página sem interagir com ela.
Percentage of visitors who leave a page without interacting.
Cost paid for each click on an online ad.
Cost paid for one thousand ad impressions, regardless of clicks.
Total number of times an ad is displayed.
Percentage of leads that become customers.
Average transaction value.
Index measuring customer satisfaction with a product or service.
Metric measuring customers' willingness to recommend a product or service to others.
Metrics measuring interaction (likes, shares, comments) with content on social media.
Average revenue generated per user.
Percentage of users who add products to the cart but do not complete the purchase.
Number of unique users interacting with the product in a day.
Number of unique users interacting with the product in a month.
Measures how often users return to the product compared to total usage.
Average time users spend on a specific product page.
Rate of user abandonment over time.
Percentage of users who adopt a new feature.
Rate of errors or failures in the product.
Response time of the product to a user action.
Percentage of users who continue to use the product over time.
User satisfaction index with the product.
Time required to implement user feedback in the product.
Measures overall user involvement with the product.
Is a term used for new user aquisition strategies
Measures the usage of specific product features.
Percentage of users who complete a desired sequence of actions.
Evaluation of the product's ease of use.
Total gross revenue generated by the business.
Net revenue after deducting taxes and returns.
Difference between revenue and cost of goods sold, expressed as a percentage of revenue.
Revenue minus all operational expenses.
Net profit after all deductions.
Amount of money coming in and out of the business.
Point where revenues equal costs, resulting in zero profit or loss.
Direct cost associated with producing or delivering a product or service.
Number of times inventory is sold or used in a specific period.
Number of times accounts receivable are converted into cash during a period.
Ratio between total debt and equity of the company.
Current assets minus current liabilities, indicating business liquidity.
Measures a company
Rate at which a company is spending its capital.
Estimated time a company can continue operating with its current capital.
Additional value a brand brings to a product or service.
Percentage that the cmopany holds in the total market.
Percentage of leads that convert into customers.